The Team
Please click on the images below to find out more about each team member at Coussins Associates.
Ricky Coussins
Ricky Coussins' career in marketing began in 1972 when he worked for a division of the multinational conglomerate Litton Industries. In the late 70s he joined Rank Xerox where he worked first in sales rising to regional management and then returned to marketing was responsible for exploring the potential of new products. He left Xerox in 1981 to work for a European based translation company as Sales and Marketing Director. In the mid 1980s he was recruited to British Telecom working first with BT's system house, NDPS, as Packaged Products Marketing Manager and then in Mobile Communications as Network Marketing Manager. He started his marketing integration consultancy, Coussins Associates, in 1989.
It supplies a range of marketing consultancy services across the whole spectrum of the marketing mix, including analysing opportunities in new markets and reviewing market entry options for new products, field research and desk analysis, marketing workshops to produce marketing strategies and plans, assisting with implementation of those plans and marketing communications planning and management.
He also provides marketing mentoring support, marketing problem diagnosis (through his own Marketing Multipoint Analysis Process or MMAP) and internal brand alignment. The whole approach of the consultancy is practically focused in order to help clients integrate their marketing messages to provide maximum return on the marketing investment and help those organisations sell more.
Ricky speaks regularly on a variety of conference platforms including the Institute of Directors and the CBI and spends about 40% of his time in providing a wide variety of training workshops in a comprehensive range of marketing skills. His areas of expertise include:
Angela Lewis
Angela has over 20 years experience in the leisure industry, encompassing both public and private sector. She has worked at local, regional and national level in sports development, facility development and management, marketing, event management, communications, relationship management, sponsorship, training and partnership development.
Angela leads on Coussins’ work within the sports sector and supports a growing number of clients, including National Governing Bodies of Sport, County Sports Partnerships and local authorities, as well as focusing on business development. Some current and recent projects include writing and producing an Annual Report and series of case studies for the West London Partnership for the 2012 Games and PRO-ACTIVE West London, delivering 2012 projects for the London Borough of Sutton and West Sussex-Ahead of the Game and leading on marketing and training for the West Midlands Community Games.
Rachel Nicholson
Rachel graduated with a degree in Advertising and Marketing Communications from the University of Bedfordshire. She joined Coussins Associates from a marketing and graphic design company where she worked on branding, copywriting, direct mail and design for a range of clients.
At Coussins, Rachel works with a range of clients and projects including Brammer, Cinven and the West Midlands Community Games. Her work covers the entire communications and strategic marketing mix, from developing and implementing marketing plans and writing copy to organising and analysing market research and arranging logistics for filming and photography shoots. She has also worked extensively on the online aspects of marketing including website design, build management, creating and updating content and managing e-marketing campaigns.
Owain Paciuszko
Owain graduated from the University of Wales, Aberystwyth with a degree in English Literature and Creative Writing. Beginning a spell in journalism working for a number of magazines and online publications, he went on to produce film work for companies including the BBC, ITV, S4C and Endemol.
With experience in copywriting, film production, event management, P.R. and Social Media, Owain has had a varied background which has always showcased his professionalism, creativity, technical and organisational skills alongside a friendly and proactive approach.
Sharon Miller
Sharon studied Economics at the London School of Economics and gained a PGCE at the Institute of Education. She was a vice-president at Lehman Brothers from 1985 to 1996, where her main role was in Eurobond sales to high net-worth individuals, amongst other responsibilities.
After a short career break to have children, Sharon joined Coussins Associates in 1999, where she is office manager.
